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Natura – Advocacy for zero deforestation in the Amazon

The project was developed between October and December 2020 and included the design, facilitation, and synthesis of multi-stakeholder dialogues to support Natura's advocacy strategy, within the context of the company's commitment to zero deforestation in the Amazon.
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The project Natura: Advocacy For Zero Deforestation in the Amazon, was developed between October and December 2020 and included the design, facilitation, and synthesis of multi-stakeholder dialogues to support the strategy of advocacy from Natura, in the context of the company's commitment to zero deforestation in the Amazon.

This strategy focused on different audiences, especially opinion leaders and decision-makers in government, the private sector, and civil society organizations, and promoted the engagement of dozens of leaders from institutes, companies, and universities, as well as representatives of Amazonian communities. Its formulation also benefited from the contributions of experts such as Ane Alencar, Beto Veríssimo, Isabela Teixeira, Paulo Barreto, Raoni Rajão, and Tasso Azevedo.

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